Thursday, September 17, 2015

Mass communication

Mass communication is a message that must travel a distance through space or time. For something to be considered mass communication, it must also receive no immediate feedback, and have a potential to reach a mass audience. If there is no message, then it is not mass communication.

Ways that communication can be interrupted are through a filter (something that is preventing you from decoding the message), environmental noise (something that is outside of your control that is preventing decoding and internalization), informational filter (something that you are unable to internalize about the message), and psychological filter (something that you choose not to internalize and decode).

Some forms of noise may include channel noise (environmental interference such as a storm), environmental noise (prevents from decoding such as a loud  train), or semantic noise (when something goes wrong while encoding such as a person yelling while you are trying to hear another person).

I think that these are valid points to describe how mass communication works and how people can prevent mass communication. The 5 steps of communication were very helpful in teaching me to understand mass communication as well. The 5 steps of communication are: the stimulus, encoding, transmission, decoding and internalization. 

3 comments:

  1. I think that this a very smart comment on mass communication. He shows many ways the mass communication helps what we do as people. Matthew describes different influences that mass communication has in our day to day life. Mass communication can truly change things around us such as working and even resting.

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  2. This was just a summary of the lecture/discussion and not a reflection or commentary upon the information presented in the lecture/discussion.

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